Comments on: Not all value propositions are created equally http://firealarmmarketing.com/2009/05/27/not-all-value-proposition-are-created-equally/ Tactical. Practical. Strategic. Tue, 17 Jan 2012 15:25:30 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Roger Horine http://firealarmmarketing.com/2009/05/27/not-all-value-proposition-are-created-equally/#comment-15 Roger Horine Fri, 05 Jun 2009 13:43:00 +0000 http://firealarmmarketing.com/?p=679#comment-15 This is good advice! Reminds me of advertising wisdom from the middle of the last century: buyers don't want electric drills - they want holes! Regards, Roger This is good advice! Reminds me of advertising wisdom from the middle of the last century: buyers don’t want electric drills – they want holes!

Regards,
Roger

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