Comments on: Is Branding important? http://firealarmmarketing.com/2010/04/20/is-branding-important/ Tactical. Practical. Strategic. Tue, 24 Apr 2012 16:37:47 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Jim Matorin http://firealarmmarketing.com/2010/04/20/is-branding-important/#comment-595 Jim Matorin Wed, 21 Apr 2010 06:11:17 +0000 http://firealarmmarketing.com/?p=2279#comment-595 Dick: Branding is critical. Posted my thoughts in our group. However, candidly I am not sure you picked a good example: Tropicana. All they did was a packaging change (which is sometimes refreshing) which for me with the colors (green for environmental responsibility - recycle) and additional panel information beyond nutritionals with linkage to connecting was validation that Tropicana was a premium brand. How about Volkswagen straying from their long time slogan Drivers Wanted. Did that hurt their brand? Now you have me thinking about branding mistakes. Got one. Starbucks VIA. Jim Dick:

Branding is critical. Posted my thoughts in our group. However, candidly I am not sure you picked a good example: Tropicana. All they did was a packaging change (which is sometimes refreshing) which for me with the colors (green for environmental responsibility – recycle) and additional panel information beyond nutritionals with linkage to connecting was validation that Tropicana was a premium brand. How about Volkswagen straying from their long time slogan Drivers Wanted. Did that hurt their brand? Now you have me thinking about branding mistakes. Got one. Starbucks VIA.

Jim

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