Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

An observation that today’s CMO is more like an orchestra conductor than a Platoon leader, and needs to ensure that everyone is singing the same song.

A suggestion that the social media frenzy has been over-hyped, at least in B2B markets, and that in today’s economy a focus on past practices may be the answer.

A discussion of management’s expectations on social media’s ability to impact lead generation and revenue.

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

Customer satisfaction can be a very unique differentiator for any corporation and a major value proposition to any of the corporation’s customers.   When a product or service is on a par with the competition you can use best in class customer satisfaction to stand out in a crowded market. When customers look for value, it [...]

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

A suggestion that achieving a #1 SEO ranking is probably not worth the time, effort and cost and that being on the first page is sufficient for business-to-business vendors.

  In my last posting, I talked about a number of critical considerations/ activities that one must review when selecting to use an indirect channel. As I have said in other postings regarding channels  make sure you have an overall strategy and ask; will this channel selection support this strategy?  I then talked in more detail [...]

Facebook’s revenue estimates for 2010 were in the range of $1B to $1.5B  One source of Facebook’s revenue is from Ads.  Given there are 600 million plus people on Facebook and that it’s and growing at a rapid rate, the potential for record breaking revenues in 2011 is very possible.  So if you would like [...]