In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

With current economic forecasts pointing to flat or down, here are recommended Marketing strategies for the balance of 2010 and 2011.

6 suggestions for the CMO on how to optimize the Dog Days of Summer.

5 tactical suggestions for the CMO that incorporate the current economic forecasts.

Planning for 2011 must start now with Marketing taking the lead. Here are some recommendations for the CMO as she/he begins this process.

Suggestions for the CMO on using April data to forecast the year, using the information derived to make mid-course corrections, if needed.

Forecasting has always intrigued me.  Whether it is predicting the stock market’s next move, betting on a horse race or if will it rain or shine  tomorrow; all have some form of tools and information to “assist” in predicting the future. As for business, all sales executives, managers, and field sales personnel are involved with [...]