Sugar is creating obesity, which is increasing medical costs. The suggestion is to tax sugar, using the monies raised to offset the increasing costs.

No marketing, business development advice or information today, but how about some insight on the great sport of hockey?  Living in the Boston area for a sports fan is quite a trip. The Celtics, Red Sox’s, Patriots, the Revolution and the Bruins!  I follow and play (more like I participate) in a number of sports. [...]

We all know the old expression; “you learn something new every day!”   Well, I think this one will be interesting to many readers.   According to a number of surveys that questioned marketers in the B2B environment on what marketing activities were very effective in providing leads, tradeshows, yes tradeshows, were very high on the list. [...]

A review of Nicholas Carr’s book The Shallows and some questions as to how this applies to us individually and to Marketers.

A discussion on Doritos’ Super Bowl ad…The Slap

One should always understand the issues and considerations when buying any product or service. VOIP (Voice Over Internet Protocol) is no exception to this rule. This posting will outline the major issues relating to VOIP. VOIP is basically transmitting packet data (voice is data) over the Internet versus traditional voice (circuit switched). The two basic [...]

A discussion on the use of social media to “discover” a company’s reputation; questioning how the CMO is handling this activity.

A comment on the definition of digital immigrants

Guidance for Marketing people facing a lay-off and would like to construct a portfolio.

A review of he direct and hidden costs in using some of the common social networking tools.