A review of Nicholas Carr’s book The Shallows and some questions as to how this applies to us individually and to Marketers.

A discussion on Doritos’ Super Bowl ad…The Slap

One should always understand the issues and considerations when buying any product or service. VOIP (Voice Over Internet Protocol) is no exception to this rule.
This posting will outline the major issues relating to VOIP.
VOIP is basically transmitting packet data (voice is data) over the Internet versus traditional voice (circuit switched). The two basic advantages of [...]

A discussion on the use of social media to “discover” a company’s reputation; questioning how the CMO is handling this activity.

A comment on the definition of digital immigrants

Guidance for Marketing people facing a lay-off and would like to construct a portfolio.

A review of he direct and hidden costs in using some of the common social networking tools.

A comparison between CB radios and Tweeter, suggesting that Tweeter is a fad, but that a pragmatic approach should be followed in adopting and using it.

A response to Barbara Bix’s comments, suggesting that Marketing decision makers are incented not to buy by management, and offering alternative strategies to Marketers to help weather the times.

A strategy to generate leads in a cost effective manner