A comparison between CB radios and Tweeter, suggesting that Tweeter is a fad, but that a pragmatic approach should be followed in adopting and using it.

A response to Barbara Bix’s comments, suggesting that Marketing decision makers are incented not to buy by management, and offering alternative strategies to Marketers to help weather the times.

A strategy to generate leads in a cost effective manner

  In April 2009, Fire Alarm Marketing sent a survey to friends aimed at gauging current Marketing activity and impressions of economic conditions.   As it was sent to less than 100 people, the results cannot not be viewed as statistically valid.  However, they do paint a snapshot of what many are doing and thinking [...]

Moving Customer Service into the Marketing Organization may increase revenue and profitability