Working with today’s social media, combined with the continuing release of new apps. can exhaust Marketing. Here are 6 steps to help deal with this problem.

It is the end of June, and the year is half over.  The stock market appears to be heading down, unemployment is still high and there is talk of a double-dip recession.  In putting the 2011 plan together in the fall of 2010, the outlook was more optimistic and “aggressive” targets for sales, revenue and [...]

A comment on social media metrics, suggesting that they resemble the Emperor’s new clothes; that increasing qualified leads month-over-month is what is important.

Facebook’s revenue estimates for 2010 were in the range of $1B to $1.5B  One source of Facebook’s revenue is from Ads.  Given there are 600 million plus people on Facebook and that it’s and growing at a rapid rate, the potential for record breaking revenues in 2011 is very possible.  So if you would like [...]

A suggestion that if Marketing provides Sales with qualified leads, the discussion of Marketing and Sales alignment goes away.

Seven recommendations on converting leads to sales in the 2011 B2B digital environment.

Are you getting the best “bang” for your Marketing bucks? Today’s environment has created challenges for all marketing organizations.  First, the economy is probably having a negative impact on your business, which is being reflected in your marketing budget, personnel and flexibility. All of this with increasing requests to generate additional leads (sales). The other [...]

As I stated in my last posting, Contact Centers are your face to the customer.  I discussed the important functions required of a contact center in meeting customer needs and the requirements that must be present for it to be best-in-class. From an enterprise point of view, Contact Centers are measured by performance metrics regarding [...]

Considering doing a mail or email campaign and want to buy a mailing list? The following are some tips that you should consider before sending in that PO or money order. 1-Does the list you are thinking about cover those industries or market segments that you want to serve? A key to successful mailing campaigns [...]

The answer is YES! I would advise you to go to the next tradeshow, so you can tell the next generation that you were one of the last to see one. Recent data indicates that tradeshows have been on the decline for a number of years. Reasons for this vary but two are the economy [...]