5 tactical suggestions for the CMO that incorporate the current economic forecasts.

Are your Marketing expenses 2.5 times higher than Engineering/Development expenses? Ralph Grabowski has data that says they should be. Some suggestions to follow.

Planning for 2011 must start now with Marketing taking the lead. Here are some recommendations for the CMO as she/he begins this process.

Recommendations on how to conduct meetings where the attendees are physically there but using laptops and blackberries to be “always on.”

As a marketing consultant, it is critical that we be aware of changing trends, market disruptions and technological impacts so that we can integrate them into the potential messages, value propositions and benefits of our marketing campaigns. The 2010 MIT Sloan CIO Symposium that I attended is a good example of some of the changes [...]

 
The most common response I hear when I ask a sales person how he or she did for the quarter or the year; is something about their quota. i.e., “I made quota” or “I’m at 70% of quota, but with two big deals hanging fire.”  While quota should always be part of a performance evaluation, [...]

A post, using Goldman Sachs’ recent problems, that illustrates the danger of advertising slogans and how CMOs must be cognizant of the potential risks.

Suggestions for the CMO on using April data to forecast the year, using the information derived to make mid-course corrections, if needed.

Forecasting has always intrigued me.  Whether it is predicting the stock market’s next move, betting on a horse race or if will it rain or shine  tomorrow; all have some form of tools and information to “assist” in predicting the future.
As for business, all sales executives, managers, and field sales personnel are involved with forecasting. [...]

A post on the intersection of the over abundance of information, new technologies and the speed with which changes and decisions occur.