The Fiscal Cliff issue highlights four common traits that a President and CMO must have in order to see their agenda achieved. They are shown here.

Dick Lush and I are discussing Sales Channels at the Rhode Island Business Exchange on May 3rd. We welcome your participation.

As the economy picks up steam,the use of contract workers continues to increase. Here are two suggestions on how to optimize their work output.

An observation that today’s CMO is more like an orchestra conductor than a Platoon leader, and needs to ensure that everyone is singing the same song.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

A discussion of management’s expectations on social media’s ability to impact lead generation and revenue.

Consumer confidence is going down, driven by the wrangling in Congress, uncertain economic conditions abroad, and the stock market. When confidence comes back, so will the economy.

A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.