Last week I talked about why small businesses need Marketing. I started down this path by asking small business owners.  “Do you do any Marketing?”  Most small business responded by saying “I have referrals, thus marketing is not needed at all!” I then listed five reasons why small businesses should have marketing: referrals will not [...]

Are you getting the best “bang” for your Marketing bucks? Today’s environment has created challenges for all marketing organizations.  First, the economy is probably having a negative impact on your business, which is being reflected in your marketing budget, personnel and flexibility. All of this with increasing requests to generate additional leads (sales). The other [...]