Consumer confidence is going down, driven by the wrangling in Congress, uncertain economic conditions abroad, and the stock market. When confidence comes back, so will the economy.

  Value propositions are very important to business because if they are done correctly they uniquely define something that a company offers to their customer that addresses their need(s).  Unfortunately many marketing people and some senior management people are so close to their products or services that they actually feel their value propositions are compelling [...]

A case study showing how Marketing pulled the fat from the fire when challenged by a key customer potentially going to a competitor.

A January rant by a curmudgeon on social media, product strategies and supporting the need for presentable sales people.

  The following post is about how a vendor made three (3) major mistakes in today’s Marketing world. Background, I recently ordered a cell phone from Verizon Wireless (actually the sales representative made a very compelling sales pitch for this particular phone (Pantech ) Upon delivery, I inserted the battery, charged the battery and called [...]

Well, I guess the current political environment has done one positive thing for consumers and industrial buyers.  The joke about how do you know when a politician is lying….  when his/her mouth is moving, can now be said about Marketers. A webinar I attended and a recent survey stated that 70 -75% of buyers don’t [...]

6 recommendations for the CMO in planning for an austere environment in 2011.

Are you considering using some form of social media like internet forums, blogs, micro blogging, podcasts, or social networking?  If the answer is YES, which it should be, then this post will give you the foundation for the first step in entering in the social media era. The first step is critical and will have [...]

A example of niche marketing, carried out on small local level, with applicability to larger companies.

A discussion on the need for B2B vendors with a finite customer base to use Web 2.0 tools in order to succeed.