A discussion on the need for B2B vendors with a finite customer base to use Web 2.0 tools in order to succeed.

Today providing timely access to information for your customer is critical. One way that current enterprises address this need is through their contact center. For a contact center to meet this growing demand of customer satisfaction it must have some key critical components.    First let’s define a contact center and their components.  A contact [...]

Comments on how Amtrak missed an opportunity to build customer satisfaction when their service failed the Friday before Labor Day. #amtrak

A marketing person has many tools at his disposal for generating awareness and supporting the selling effort.  While there are numerous marketing communication tools, there are also numerous mixes for these tools. The following is a list of some of the more common tools along with examples of their use and some considerations. One important [...]

At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.” Well, nothing [...]

Fire Alarm Marketing, which augments a firm’s marketing and business development organizations, is focused on B2B  companies. I often hear “marketing is marketing”. Granted the functions of marketing (the process of determining what product/service to develop, how to promote it, how to communicate it and how to sell it) are the same for both Business [...]

We all have our rules to live by and Marketing is no exception. The following are my top five Marketing tips. 1-     Know what you are marketing:  call it branding, messaging, awareness, whatever, make sure people understand what you do or stand for in very clear, concise message. This is even more important in today’s [...]

In my last two postings, I discussed the definition, some of the major factors and the Pros and Cons about cloud computing.  This posting will highlight five (5) vendors who claim to offer cloud computing. Please note, there are hundreds of vendors proposing to offer cloud computing. I have  selected five vendors and reviewed them [...]

A continuation of survey results conducted with Marketers in January 2010. This posting deals with how they are approaching their current customers.

Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing.