In a posting last year, I discussed the basics of cloud computing and its pros and cons . This posting looks at the progress cloud computing has made since then. First a quick review:  Last year, I defined Cloud computing as sharing of computer, network and related applications such that they are virtual to the [...]

The Fiscal Cliff issue highlights four common traits that a President and CMO must have in order to see their agenda achieved. They are shown here.

Suggestions for CMOs and Marketing Managers relating to the upcoming fiscal cliff

%  Do you know what your customer retention rate is?  If not, stop what you are doing and quickly figure it out before it might be too late. If you do know, are you sure it is correct or it might be a misleading percentage.  Let me explain about both situations.  First, a reference point.  [...]

Recently, I have read a number of articles about why businesses’ growth has either stopped, or worst, declined.   Some reasons given for little or no growth are:  the economy, lack of good marketing, wrong product, can’t find the right talent (really!) and my favorite, no one is buying.    I contend there is really only one [...]

5 recommendations for Marketers to embrace when facing the chaos of the “new normal” economy.

Dick Lush and I are discussing Sales Channels at the Rhode Island Business Exchange on May 3rd. We welcome your participation.

As the economy picks up steam,the use of contract workers continues to increase. Here are two suggestions on how to optimize their work output.

Working with today’s social media, combined with the continuing release of new apps. can exhaust Marketing. Here are 6 steps to help deal with this problem.

Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]