Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

The lesson learned from the recent Bank of America pricing move provides three examples of how to raise prices in today’s economy.

A suggestion that the social media frenzy has been over-hyped, at least in B2B markets, and that in today’s economy a focus on past practices may be the answer.

A discussion of management’s expectations on social media’s ability to impact lead generation and revenue.

If we enter a period of deflation, marketing strategies will have to change. This discussion looks at the pros and cons of 4 different strategies.

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

Consumer confidence is going down, driven by the wrangling in Congress, uncertain economic conditions abroad, and the stock market. When confidence comes back, so will the economy.

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.