The lesson learned from the recent Bank of America pricing move provides three examples of how to raise prices in today’s economy.

If we enter a period of deflation, marketing strategies will have to change. This discussion looks at the pros and cons of 4 different strategies.

  If you are considering selling your product or service via an indirect channel (when you sell your product or service to an intermediary or middleman, who then sells it to the end user) there are numerous considerations that you must examine. As I have said in other postings make sure you have an overall [...]

As most of you know back in the 60’s four (some still use just three) Marketing P’s were suggested.  I would propose that we might consider modifying some of the four P’s and actually adding one more.   But first let’s review the original four P’s. Product:   the “thing” manufactured by a company and sold to [...]

One of your competitors has just announced a significant price reduction on one of their products that competes directly with you.   What should you do? Before you answer the question, have you done and do you understand the following issues in determining your selling price? 1-      Are your current product price objectives in line with [...]

6 suggestions to the CMO on pricing in deflationary times.

The expression “You get what you pay for” actually has a deep and comprehensive meaning in the B2B marketing world. The following is a B2B marketer’s guide on what needs to be considered when pricing a product or service.  1-     Understand the goals and go to market (GTM) strategy for the enterprise and /or the [...]