The answer is YES! I would advise you to go to the next tradeshow, so you can tell the next generation that you were one of the last to see one.
Recent data indicates that tradeshows have been on the decline for a number of years. Reasons for this vary but two are the economy and [...]

A marketing person has many tools at his disposal for generating awareness and supporting the selling effort.  While there are numerous marketing communication tools, there are also numerous mixes for these tools. The following is a list of some of the more common tools along with examples of their use and some considerations. One important [...]

At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.”
Well, nothing could [...]

One of the key marketing functions (for B2C or B2B) is to know your customer!
One tool to help you in the process is market segmentation (A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service, from Wikipedia).
The following is a guide [...]

Kristin, a digital native, discusses how Gen Y’ers using social media, establish and use “trust” in making consumer purchases.

A discussion on Doritos’ Super Bowl ad…The Slap

Some recommendations for Product Managers who are launching new products in the hype environment created by Google and Apple.

The definition of the ONLY metric to use in developing 2010 Marketing plans.

A discussion on how social network fits into the Promotion element of the classic Marketing Mix.

A checklist to gauge how effectively you are focusing on your installed base of customers.