Suggested Modifications to the classic 4 P’s of Marketing

As most of you know back in the 60’s four (some still use just three) Marketing P’s were suggested.  I would propose that we might consider modifying some of the four P’s and actually adding one more.   But first let’s review the original four P’s. Product:   the “thing” manufactured by a company and sold to [...]

What Are You Doing About Lead Generation?

A comment on how many B2B companies seem to be sticking with traditional lead generation programs, while watching the number and quality of their leads decline.

Are Trade Shows Dying?

The answer is YES! I would advise you to go to the next tradeshow, so you can tell the next generation that you were one of the last to see one. Recent data indicates that tradeshows have been on the decline for a number of years. Reasons for this vary but two are the economy [...]

5 Marketing Communication Tools

A marketing person has many tools at his disposal for generating awareness and supporting the selling effort.  While there are numerous marketing communication tools, there are also numerous mixes for these tools. The following is a list of some of the more common tools along with examples of their use and some considerations. One important [...]

Is Branding important?

At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.” Well, nothing [...]

A Market Segmentation Guide

One of the key marketing functions (for B2C or B2B) is to know your customer! One tool to help you in the process is market segmentation (A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service, from Wikipedia). The following is [...]

How Gen Y’ers Establish Trust

Kristin, a digital native, discusses how Gen Y’ers using social media, establish and use “trust” in making consumer purchases.

Doritos’ Shameful Super Bowl Ad – The Slap

A discussion on Doritos’ Super Bowl ad…The Slap

Google’s and Apple’s Collateral Damage

Some recommendations for Product Managers who are launching new products in the hype environment created by Google and Apple.

The ONLY Metric to use in 2010 planning

The definition of the ONLY metric to use in developing 2010 Marketing plans.