So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media. Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range [...]

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

As most of you know back in the 60’s four (some still use just three) Marketing P’s were suggested.  I would propose that we might consider modifying some of the four P’s and actually adding one more.   But first let’s review the original four P’s. Product:   the “thing” manufactured by a company and sold to [...]

A comment on how many B2B companies seem to be sticking with traditional lead generation programs, while watching the number and quality of their leads decline.

The answer is YES! I would advise you to go to the next tradeshow, so you can tell the next generation that you were one of the last to see one. Recent data indicates that tradeshows have been on the decline for a number of years. Reasons for this vary but two are the economy [...]

A marketing person has many tools at his disposal for generating awareness and supporting the selling effort.  While there are numerous marketing communication tools, there are also numerous mixes for these tools. The following is a list of some of the more common tools along with examples of their use and some considerations. One important [...]

At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.” Well, nothing [...]

One of the key marketing functions (for B2C or B2B) is to know your customer! One tool to help you in the process is market segmentation (A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service, from Wikipedia). The following is [...]

Kristin, a digital native, discusses how Gen Y’ers using social media, establish and use “trust” in making consumer purchases.

A discussion on Doritos’ Super Bowl ad…The Slap