Some recommendations for Product Managers who are launching new products in the hype environment created by Google and Apple.

The definition of the ONLY metric to use in developing 2010 Marketing plans.

A discussion on how social network fits into the Promotion element of the classic Marketing Mix.

A checklist to gauge how effectively you are focusing on your installed base of customers.

Comments and suggestions on how to deliver relevant messages/compelling copy for fulfillmet pieces and web text.

  Having taken liberty with a famous document, I contend that not only are vendor’s value propositions not created equally, most miss the mark with their customers.   First let me briefly address the issue of the feature as claims or positioning (often referred to as “speed and feeds”) versus a value propositions.  A features [...]