A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.

An addendum to Monday’s post, using Epsilon as an example of the lack of security in social media; with links to articles offering protective solutions.

A comment on the lack of security in the Internet/social media, pointing out the responsibility of the CMO to ensure that social medial applications are safe.

A discussion highlighting the emerging risks of using social media, with suggested questions a CMO might ask in order to mitigate the impact of an “event.”

In my previous postings, I have talked about what cloud computing is, some pros and cons and a sample of vendors who claim they offer cloud computing. This posting will talk about one specific issue, namely security for the cloud.  This issue, unlike some of the other topics not only has generated more discussions but [...]

A posting illustrating the risks of date leakage of information that is obtained and controlled by the CMO.

A summary of current public critiques and limits on social networking, with questions for today’s CMO.

Guidance for Marketing people facing a lay-off and would like to construct a portfolio.

A comparison between CB radios and Tweeter, suggesting that Tweeter is a fad, but that a pragmatic approach should be followed in adopting and using it.

A summary of 4 areas of risk the Marketing executives face implementing social networks.