Recently, I have read a number of articles about why businesses’ growth has either stopped, or worst, declined.   Some reasons given for little or no growth are:  the economy, lack of good marketing, wrong product, can’t find the right talent (really!) and my favorite, no one is buying.    I contend there is really only one [...]

Working with today’s social media, combined with the continuing release of new apps. can exhaust Marketing. Here are 6 steps to help deal with this problem.

      So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media. Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range [...]

An observation that today’s CMO is more like an orchestra conductor than a Platoon leader, and needs to ensure that everyone is singing the same song.

                To borrow a theme from one of Clint Eastwood’s movies, here are three real examples of good, bad and ugly customer satisfaction cases. Let’s start in reverse order with the ugly.   A friend of mine had a home mortgage with Washington Mutual and his payments were automatically withdrawn from his checking account each month. [...]

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

A suggestion that the social media frenzy has been over-hyped, at least in B2B markets, and that in today’s economy a focus on past practices may be the answer.

A discussion of management’s expectations on social media’s ability to impact lead generation and revenue.

It is the end of June, and the year is half over.  The stock market appears to be heading down, unemployment is still high and there is talk of a double-dip recession.  In putting the 2011 plan together in the fall of 2010, the outlook was more optimistic and “aggressive” targets for sales, revenue and [...]