Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

A suggestion that the social media frenzy has been over-hyped, at least in B2B markets, and that in today’s economy a focus on past practices may be the answer.

A discussion of management’s expectations on social media’s ability to impact lead generation and revenue.

It is the end of June, and the year is half over.  The stock market appears to be heading down, unemployment is still high and there is talk of a double-dip recession.  In putting the 2011 plan together in the fall of 2010, the outlook was more optimistic and “aggressive” targets for sales, revenue and [...]

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.

A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.

Suggestions for Marketers on how to use email in the aftermath of the Epsilon breach.

An addendum to Monday’s post, using Epsilon as an example of the lack of security in social media; with links to articles offering protective solutions.

A comment on the lack of security in the Internet/social media, pointing out the responsibility of the CMO to ensure that social medial applications are safe.