A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.

A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.

Suggestions for Marketers on how to use email in the aftermath of the Epsilon breach.

An addendum to Monday’s post, using Epsilon as an example of the lack of security in social media; with links to articles offering protective solutions.

A comment on the lack of security in the Internet/social media, pointing out the responsibility of the CMO to ensure that social medial applications are safe.

A discussion highlighting the emerging risks of using social media, with suggested questions a CMO might ask in order to mitigate the impact of an “event.”

A case study showing how Marketing pulled the fat from the fire when challenged by a key customer potentially going to a competitor.

A suggestion that achieving a #1 SEO ranking is probably not worth the time, effort and cost and that being on the first page is sufficient for business-to-business vendors.

A posting that highlights the 6 most common mistakes we see Marketing managers making today, along with suggestions on how to correct them.

A comment on social media metrics, suggesting that they resemble the Emperor’s new clothes; that increasing qualified leads month-over-month is what is important.