Our Bad? Or, I Don’t Know What I Am Doing?

A reaction to being “uninvited” to a seminar after registering on-line?

Marketing, Sales and Focus

A suggestion that if Marketing provides Sales with qualified leads, the discussion of Marketing and Sales alignment goes away.

Buggy Whips or Branches?

2011 Marketing Strategies for the CMO in the face of forecasts of an all digital/Web 2.0 environment.

Marketing vs. Sales – A Case Study

A case study of a B2B company, that raises some of the developing issues relating to social media/networking and their perceived impact on Sales.

plus ça change, plus c’est la même chose

A discussion on how today’s digital/social networking environment is not that different from the past, and that fundamental Marketing principles have remained constant.

Missed Opportunity and #Amtrak

Comments on how Amtrak missed an opportunity to build customer satisfaction when their service failed the Friday before Labor Day. #amtrak

2010 Survival Tactics

5 implementable recommendations for the CMO to help make the year and lay the foundation for 2011.

Marketing And The “Always On” Culture

Recommendations on how to conduct meetings where the attendees are physically there but using laptops and blackberries to be “always on.”

Our Web Site At A Year – And Our Advice To Our Clients

A post quantifying the first year of our web site, along with a summary of the advice we provide clients regarding their web sites.

Digital Marketing – What Do I Do First?

5 implementable steps that answer the question, Digital Marketing – What Should I Do First?