A reaction to being “uninvited” to a seminar after registering on-line?
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A reaction to being “uninvited” to a seminar after registering on-line? A suggestion that if Marketing provides Sales with qualified leads, the discussion of Marketing and Sales alignment goes away. 2011 Marketing Strategies for the CMO in the face of forecasts of an all digital/Web 2.0 environment. A case study of a B2B company, that raises some of the developing issues relating to social media/networking and their perceived impact on Sales. A discussion on how today’s digital/social networking environment is not that different from the past, and that fundamental Marketing principles have remained constant. Comments on how Amtrak missed an opportunity to build customer satisfaction when their service failed the Friday before Labor Day. #amtrak 5 implementable recommendations for the CMO to help make the year and lay the foundation for 2011. Recommendations on how to conduct meetings where the attendees are physically there but using laptops and blackberries to be “always on.” A post quantifying the first year of our web site, along with a summary of the advice we provide clients regarding their web sites. 5 implementable steps that answer the question, Digital Marketing – What Should I Do First? |
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