Using the decision making process of mothers to illustrate the shift in power from seller to buyer. A shift that is also occurring in the B2B world.

Kristin Dziadul, a digital native, discusses her most important social media tool and its implications to businesses trying to reach her generation.

A posting that illustrates the change in marketing activities used for lead generation/sales process from a few years ago to today.

A continuation of a survey of Marketers in Eastern MA during Jan. 2010. This posting focuses on the use of social media and networks by the B2B companies surveyed.

Kristin, a digital native, discusses how Gen Y’ers using social media, establish and use “trust” in making consumer purchases.

Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing.

A discussion on how GenY’ers use social searches and blogs in researching companies.

A posting on adjusting for “speed” in Marketing plans and programs, using mobile giving to Haitian relief and Scott Brown’s election as examples.

In a previous postings I talked about Five Myths for both the direct sales force model and indirect selling model. This posting will discuss five major misconceptions about the direct marketing selling model. (Off and on line marketing, web site, social media and etc.).  Five major direct marketing misconceptions:  1-      Given today’s technologies, direct marketing [...]

Using the bonuses being paid-out on Wall St. as an example, a posting that discusses how twitter and Facebook comments impact a firm’s reputation.