Inside the Over 50 Hockey League

No marketing, business development advice or information today, but how about some insight on the great sport of hockey?  Living in the Boston area for a sports fan is quite a trip. The Celtics, Red Sox’s, Patriots, the Revolution and the Bruins!  I follow and play (more like I participate) in a number of sports. [...]

Social Networks — Is There Any Consensus? What Is A Marketer To Do?

A summary of current public critiques and limits on social networking, with questions for today’s CMO.

Why Doesn’t the Buyer Buy?

A response to Barbara Bix’s comments, suggesting that Marketing decision makers are incented not to buy by management, and offering alternative strategies to Marketers to help weather the times.