The Fiscal Cliff issue highlights four common traits that a President and CMO must have in order to see their agenda achieved. They are shown here.

Suggestions for CMOs and Marketing Managers relating to the upcoming fiscal cliff

Dick Lush and I are discussing Sales Channels at the Rhode Island Business Exchange on May 3rd. We welcome your participation.

As the economy picks up steam,the use of contract workers continues to increase. Here are two suggestions on how to optimize their work output.

Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

5 examples illustrate that today’s buyer is getting more for his dollar, which has implications in constructing the right offering in deflationary times.

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]