Marketing, OWS and Fair Play

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

Marketing Checklist for 2012

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

Is your company’s management ready for growth?

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

How To Raise Prices

The lesson learned from the recent Bank of America pricing move provides three examples of how to raise prices in today’s economy.

A Scientific approach to Customer Satisfaction

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

Tried and True – 5 Suggestions For 2012

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

Who is Responsible for Customer Satisfaction?

Customer satisfaction can be a very unique differentiator for any corporation and a major value proposition to any of the corporation’s customers.   When a product or service is on a par with the competition you can use best in class customer satisfaction to stand out in a crowded market. When customers look for value, it [...]

Is There a Different Between For Profit and Non-Profit From a Marketing Point of View?

For those who always read the last chapter in a book first, the answer is there is no there is no difference between for profit companies and non-profits. For the rest of you please read on. In one of my postings titled Why Marketing Products and Services Are The Same, I discussed why, from a [...]

Don’t Fall For The Inbound Marketing Hype

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

Measuring Marketing by ROI is BS

A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.