5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

Customer satisfaction can be a very unique differentiator for any corporation and a major value proposition to any of the corporation’s customers.   When a product or service is on a par with the competition you can use best in class customer satisfaction to stand out in a crowded market. When customers look for value, it [...]

For those who always read the last chapter in a book first, the answer is there is no there is no difference between for profit companies and non-profits. For the rest of you please read on. In one of my postings titled Why Marketing Products and Services Are The Same, I discussed why, from a [...]

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.

  Value propositions are very important to business because if they are done correctly they uniquely define something that a company offers to their customer that addresses their need(s).  Unfortunately many marketing people and some senior management people are so close to their products or services that they actually feel their value propositions are compelling [...]

A case study showing how Marketing pulled the fat from the fire when challenged by a key customer potentially going to a competitor.

In my previous posting I talked about Cloud Computing and some of its benefits.  I also stated that cloud computing is NOT for every company and that one should carefully evaluate any vendor who offers cloud computing. Here are three (3) critical questions; there are others, but if you do not good responses from these, [...]

A suggestion that achieving a #1 SEO ranking is probably not worth the time, effort and cost and that being on the first page is sufficient for business-to-business vendors.

  If you are considering selling your product or service via an indirect channel (when you sell your product or service to an intermediary or middleman, who then sells it to the end user) there are numerous considerations that you must examine. As I have said in other postings make sure you have an overall [...]