The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

Some random thoughts about people being nice, Stuxnet and the concept of fairness relating to the debt ceiling discussion.

An article suggesting that while the Sales function is viewed as critical, Marketing’s role is equally important, and that they should be viewed as equal.

5 Suggestions on how to make your email more powerful, as its effectiveness is declining due to hacking and demographics.

Sorry, I can not resist to make a comment about Sarah Palin's recent comments about Paul Revere. I for one do not want a hockey mom or an average person running for president of the USA. Would you want a doctor who got D's in med school perform an operation on you? Absolutely NOT, so [...]

Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy.

Ned Daubney, a guest columnist, talks about the role of an embedded “customer strategist” in closing large B2B sales.

At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.” Well, nothing [...]