Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

      So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media. Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range [...]

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

Some random thoughts about people being nice, Stuxnet and the concept of fairness relating to the debt ceiling discussion.

An article suggesting that while the Sales function is viewed as critical, Marketing’s role is equally important, and that they should be viewed as equal.

5 Suggestions on how to make your email more powerful, as its effectiveness is declining due to hacking and demographics.

Sorry, I can not resist to make a comment about Sarah Palin's recent comments about Paul Revere. I for one do not want a hockey mom or an average person running for president of the USA. Would you want a doctor who got D's in med school perform an operation on you? Absolutely NOT, so [...]

Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy.