Are Trade Shows Dying?

The answer is YES! I would advise you to go to the next tradeshow, so you can tell the next generation that you were one of the last to see one.
Recent data indicates that tradeshows have been on the decline for a number of years. Reasons for this vary but two are the economy and [...]

5 Ways to Improve Your Call/Contact Center

Everyone is constantly trying ways to lower the cost of operations while at the same time generating additional revenues.  One key area of focus in today’s enterprise is the call or contact center.  Here is where your existing and potential new customers “meet” or interface with your company.  The contact center provides a channel for [...]

Our Web Site At A Year – And Our Advice To Our Clients

A post quantifying the first year of our web site, along with a summary of the advice we provide clients regarding their web sites.

A Quick Start Guide for Google Analytics

For those who are creating a web site and want to gather data on how your                

 Trivia Corner : Where did the expression”Things are
tied up in red tape” come from?
Last week’s answer: Jazz musicians during
the 20s & 30s called getting a gig in a
town or city an apple. If you got a gig
in NYC it was a Big Apple

site is [...]

Social Networks — Is There Any Consensus? What Is A Marketer To Do?

A summary of current public critiques and limits on social networking, with questions for today’s CMO.

The Power of Social Networks

Two blogs, one positive, one negative, that show the economic power of Social Networks on a company’s brand, image and customer service.

Social Networking and the Marketing Mix

A discussion on how social network fits into the Promotion element of the classic Marketing Mix.

Do’s and Don’ts of Constructing a Landing (Home) Page

Having reviewed hundreds of web sites (yes I do have a life), I feel compelled to provide a few tips on some do’s and don’ts regarding the design of a web site.
 
Regardless if you are a one person or thousand-person enterprise, your web site represents you and your company.  So be aware that your design [...]