Marketing Resource Optimizer – MRO

                    

 

Looking for new ways to generate additional leads and revenues, while optimizing your current marketing budget? All with minimum risks!  

               Fire Alarm Marketing’s Marketing Resource Optimizer (MRO) is the answer

  

MRO is a unique proprietary model that has been developed after researching thousands of marketing activities and best -in -class practices, along with different industry experiences. The model provides for marketing program optimization with recommendations for additional improvements.  The MRO consists of three (3) modules, which can be tailored to meet your specific needs.

Module #1 – Validation of your current marketing activities                  

  • Function: MRO will analyze your current marketing activities 
  • Inputs: Required are marketing programs, goals, targeted markets and budget allocations
  • Deliverables: A report providing an overall “rating” of your marketing portfolio, individual programs , and a SWOT analysis

Module #2 Best Practice analysis                         

  • Function: MRO will analyze your current marketing activities  versus comparable companies and industries
  • Inputs: Discovery phase(module #1) & MRO’s Best Practice Component
  • Deliverables: A report providing a comparison to other similar companies marketing activities and programs.

 

Module #3 Optimization of your current marketing activities along with additional    recommendations.                                                                                           

  • Function: MRO will compare your marketing activities with the MRO Alternative Model component
  • Inputs: Required are marketing programs, goals, targeted markets and budget allocations
  • Deliverables: Recommendations on marketing modifications, and additional marketing programs.  All within current budget levels

Benefits of MRO

**  Optimizes Marketing Budget – saves on expenses or provides  areas for additional marketing programs

            ** Modeled after industries best practices – optimizes marketing ROI

                             ** A competitive analysis-  provides a unique differentiation

** Proven model  – Minimizes overall risks 

 

To Review Module #1 and an actual case study  OR   If you want to discuss you specific needs with us in more detail at a  no obligation meeting   click here to submit a request.

 

Fire Alarm Marketing is a New England based consulting team focusing on marketing and business development for business to business organizations ranging from start-ups to mid size enterprises.