The following was posted as a review of a petting farm, on a web site aimed for children’s activities.

I went to this farm with my two small children and it felt like I was being shuttled like cattle with all the waiting in lines.  It was very expensive and not at all worth the money.  I would not do this again…

And

… Staff was not friendly at all, didn’t matter the age or the position. They have a catapillar ride in the childrens area, that we waited to get on for 30 mins and then were told it was closed…The food stand was dirty, flies everywhere touching every food container, plate napkin everything!! NASTY!! Trash barrells were over filled. And this is all in the food area!! .

Is it possible that similar opinions are being expressed about your company’s products and services?  Do you know?

The Social Networking package from Fire Alarm Marketing can assist in this area.  Comprised of four independent modules, they address the key areas of concern in Social Networking.

1.       Policies and Procedures – A review of your existing policies and procedures, focusing on:

a.      What employees are able to do, and what they are prohibited from doing, both within and outside the company, e.g., independent employee blogs, use of social networks in the hiring process, etc.

b.       Policy and Organizational guidelines for handling comments and postings that have to be addressed

2.      Training – Both new hire and existing employee training on the proper use of Social Network tools (Twitter, Facebook, LinkedIn, Blogging, etc.) as per the company’s policies.

3.      Monitoring – Offered both as a consulting product and as a service.

a.      As a consulting product, advise what tools and procedures to use to identify comments and references to your company.

b.      As a service, use tools and procedures to identify comments and references, providing you with a daily report of what is being said.

4.      Marketing – Working with your Marketing Department to effectively design and implement the proper mix of available tools to help sell your products and services in order to optimize revenue.

For more information and/or a consultive visit to discuss how Fire Alarm Marketing can help, contact us, http://firealarmmarketing.com/contact-us/ or call Bob (617) 306-6147 or Dick (508) 643-0411.