Having taken liberty with a famous document, I contend that not only are vendor’s value propositions not created equally, most miss the mark with their customers.   First let me briefly address the issue of the feature as claims or positioning (often referred to as “speed and feeds”) versus a value propositions.  A features [...]

  In April 2009, Fire Alarm Marketing sent a survey to friends aimed at gauging current Marketing activity and impressions of economic conditions.   As it was sent to less than 100 people, the results cannot not be viewed as statistically valid.  However, they do paint a snapshot of what many are doing and thinking [...]