As the economy picks up steam,the use of contract workers continues to increase. Here are two suggestions on how to optimize their work output.

Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

                To borrow a theme from one of Clint Eastwood’s movies, here are three real examples of good, bad and ugly customer satisfaction cases. Let’s start in reverse order with the ugly.   A friend of mine had a home mortgage with Washington Mutual and his payments were automatically withdrawn from his checking account each month. [...]

Sugar is creating obesity, which is increasing medical costs. The suggestion is to tax sugar, using the monies raised to offset the increasing costs.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

Customer satisfaction can be a very unique differentiator for any corporation and a major value proposition to any of the corporation’s customers.   When a product or service is on a par with the competition you can use best in class customer satisfaction to stand out in a crowded market. When customers look for value, it [...]

  Value propositions are very important to business because if they are done correctly they uniquely define something that a company offers to their customer that addresses their need(s).  Unfortunately many marketing people and some senior management people are so close to their products or services that they actually feel their value propositions are compelling [...]

A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.