A review of he direct and hidden costs in using some of the common social networking tools.

A comparison between CB radios and Tweeter, suggesting that Tweeter is a fad, but that a pragmatic approach should be followed in adopting and using it.

Suggestions on how to minimize risk, while generating revenue when dealing with older products.

  If I hear one more time that the key to success is from innovation or that a company’s number one value is innovation, I am going to write a blog about innovation and the REAL truth.   Wait, you are saying there is innovation; I agree there is, but nowhere to the degree that [...]

A strategy to generate leads in a cost effective manner