5 examples illustrate that today’s buyer is getting more for his dollar, which has implications in constructing the right offering in deflationary times.

Consumer confidence is going down, driven by the wrangling in Congress, uncertain economic conditions abroad, and the stock market. When confidence comes back, so will the economy.

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

5 tactical suggestions for the CMO that incorporate the current economic forecasts.