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	<title>Fire Alarm Marketing Group &#187; Innovation</title>
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		<title>A View of the future CIO</title>
		<link>http://firealarmmarketing.com/2010/05/25/a-view-of-the-future-cio/</link>
		<comments>http://firealarmmarketing.com/2010/05/25/a-view-of-the-future-cio/#comments</comments>
		<pubDate>Tue, 25 May 2010 19:28:52 +0000</pubDate>
		<dc:creator>lush</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[IT infrastructure]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://firealarmmarketing.com/?p=2431</guid>
		<description><![CDATA[As a marketing consultant, it is critical that we be aware of changing trends, market disruptions and technological impacts so that we can integrate them into the potential messages, value propositions and benefits of our marketing campaigns. The 2010 MIT Sloan CIO Symposium that I attended is a good example of some of the changes [...]]]></description>
			<content:encoded><![CDATA[<p>As a marketing consultant, it is critical that we be aware of changing trends, market disruptions and technological impacts so that we can integrate them into the potential messages, value propositions and benefits of our marketing campaigns. The 2010 MIT Sloan CIO Symposium that I attended is a good example of some of the changes that are happening. This year’s theme was “Top Line Growth and Bottom Line Results”.  The focus was on CIO leadership and their role/involvement with he two challenges.</p>
<p>The morning sessions consisted of CIO panels, with the discussions centering on how they addressed the growth and results within today’s environment, and their perceived roles and responsibilities.</p>
<p>The consensus was the following:</p>
<p>A-    Cost cutting activities, while on-going, seem to have run their course. While this is always on everyone’s agenda and reviewed with senior management, the focus has changed.  The change that is being demanded now by senior management and the stakeholders is “we need growth!”  As stated, cost-cutting has gone so far and to maintain or become profitable enterprises have to either start growing or continue growing.</p>
<p>B-    Successful or smart companies are making key investments during these troubled times.  Instead of pulling back and waiting for a sunny day, they are investing, mainly for growth and to stay ahead of their competition.</p>
<p>C-    Outsourcing:  CIOs and their partners are taking a very hard look at all functions within the enterprises and deciding, from a business point of view, which functions can be outsourced.   They claim this addresses three issues, internal cost savings, improved efficiencies and the ability to deploy resources into core capabilities.</p>
<p>D-    New ideas for growth are not always coming from technology. Changing workflows or processes or working with partners and vendors are producing positive results.</p>
<p>As for the evolving role and responsibilities of a CIO, again while they all agreed it is challenging, the evolution seems to be causing a “split personality.” The key characteristics for the future CIOs are the following:</p>
<ul>
<li>They have to be an “enabler” versus a “driver.”  A driver does not always get buy-in and thus projects might not meet their goals and objectives versus an enabler who gets everyone involved and the CIO is seen as making things happen.</li>
<li>CIO must be in a collaborative role NOT “here-it-is” stance.  So the challenge is to foster change but in a supportive and collaborative way.</li>
<li>Provide <a href="http://www.firealarmmarketing.com/2009/06/16/innovation-another-perceptive/">innovative</a> contributions to the enterprise.  CIOs are being asked to drive growth and thus chartered to find new and hopefully unique ways to move the company forward.  The challenge here is that fundamental activities like infrastructure and mail systems must be rock solid and efficient before a CIO can look at making innovative activities. Thus the balance of tactical activities versus developing new functions or methods.</li>
<li> Is a CIO also the CTO?  There was no right or wrong answer here but everyone agreed that the functions were needed and it was more of a company philosophy then a hard and fast rule.  Some thought the CTO should report to the CIO, while others thought that you needed an “independent” group looking at technologies</li>
<li>The key characteristic, and this was unanimous, is that CIO must have business acumen.  Some even went so far to say that in their search for CIOs that they considered technical expertise secondary (one CIO was not from an IT environment at all!).  The point being is that to help drive the company forward one has to understand the lines of businesses and support the success from a business point of view, not just a technological vision.</li>
</ul>
<p> </p>
<p>In summary the CIO of the future (actually today) is literally in the middle!  He or she must be tactical but innovative, an enabler but is able drive things to completion, collaborative but lead in certain areas and most important have solid business knowledge/ understanding with great collaborative skills.</p>
<p>So if you are a CIO, how prepared are you for the next challenges or if you are a member of management is you CIO prepared for these challenges?</p>
<p>RHL 05/25/10</p>
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		</item>
		<item>
		<title>Innovation &#8211; Another Perceptive</title>
		<link>http://firealarmmarketing.com/2009/06/16/innovation-another-perceptive/</link>
		<comments>http://firealarmmarketing.com/2009/06/16/innovation-another-perceptive/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 12:39:15 +0000</pubDate>
		<dc:creator>lush</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://firealarmmarketing.com/?p=765</guid>
		<description><![CDATA[I have received a number of comments on my article titled, “The term “Innovation” is really really over rated,” RHL 6/1/09.   I came across an article (http://blogs.harvardbusiness.org/haque/2009/06/hummer.html )  by Umair Haque, who is the Director of the Havas Media Lab. He coins the term “unnovation” that is really innovation that lacks “authentic, meaningful value.”  [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="object2"><span style="color: windowtext;"><span style="font-size: small; font-family: Times New Roman;">I have received a number of comments on my article titled, “</span><a href="http://firealarmmarketing.com/2009/06/04/the-term-innovation-is-really-really-over-rated/"><span style="color: #800080;"><span style="font-size: small;"><span style="font-family: Times New Roman;">The<strong style="mso-bidi-font-weight: normal;"> term “Innovation” is really really over rated,”</strong></span></span></span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"> RHL 6/1/09. </span></span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span class="object2"><span style="color: windowtext;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"><strong><span style="font-weight: normal; mso-bidi-font-weight: bold;">I came across an article</span></strong><span class="object2"><span style="color: windowtext;"> (<a href="http://blogs.harvardbusiness.org/haque/2009/06/hummer.html" target="_blank"><span style="color: windowtext;">http://blogs.harvardbusiness.org/haque/2009/06/hummer.html</span></a></span></span> )</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"><strong><span style="font-weight: normal; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span>by Umair Haque</span></strong>, who is the Director of the Havas Media Lab.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">He coins the term “unnovation” that is really innovation that lacks “authentic, meaningful value.”<span style="mso-spacerun: yes;">  </span>In<span style="mso-spacerun: yes;">  </span>my article, as in Umair’s, most organizations tend to hype or put that famous marketing spin on innovation, versus actually providing creativity and listening to the true innovators, the customers.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;">Umair suggests the first step is for enterprises to get rid the unnovation habit.<span style="mso-spacerun: yes;">  </span>The sooner leadership allows for free thinking versus just getting tomorrow’s revenues; then innovation will rise up.<span style="mso-spacerun: yes;">  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-spacerun: yes;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">The resurgence of innovation will also give a great shot in the arm to our current economic situation and global leadership.<span style="mso-spacerun: yes;">  </span>I suggest that this economic struggle is the best time to form that group or team tasked with innovation, bring in lunch and let them go at it…reminding them to look for inputs from the customer base!</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">Until then, think outside of the box</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">RHL 6/15/09</span></p>
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