Recommendations for sales people on how to use LinkedIn to generate sales.

A posting that illustrates the change in marketing activities used for lead generation/sales process from a few years ago to today.

In a previous posting I talked about Five Myths for the direct sales force. This posting will discuss five major misconceptions about the indirect channel (reseller, distributors, partners and etc.).
 Five major indirect channel misconceptions:
 1-      Partners, resellers, etc. are all alike. Nothing could be further from the truth! The major impression is that most indirect channels [...]

On the first day of sales, marketing gave to me (the sales force) an outstanding brand!
On the second day of sales, marketing gave to me two value propositions and an outstanding brand!
On the third day of sales, marketing gave to me, three new market segments, two value propositions and an outstanding brand!
On the fourth day [...]

 
This is the seventh in a series regarding Sales Channels
 
One reader, who felt that the scorecard was a good guideline in defining the appropriate channels for many enterprises, wanted some insight on what should be considered in changing/ adding another channel, as her current channel is underperforming.  Well when the reader asks, we deliver, so [...]

In my series about different sales distribution models, I talked about the direct model (ones own sales force), indirect (reseller/distributors) and direct marketing (emails, bloging, etc) along with their pros and cons (see our blog for more detail, www.firealarmmarketing.com/blog).
 
Noting that generalization is always dangerous, I will ignore it and state that if one had to [...]

A discussion on how social network fits into the Promotion element of the classic Marketing Mix.

A recommendation on how to handles the sales leads generated through marketing campaigns.

Comments and suggestions on how to deliver relevant messages/compelling copy for fulfillmet pieces and web text.

A strategy to generate leads in a cost effective manner