This is the seventh in a series regarding Sales Channels   One reader, who felt that the scorecard was a good guideline in defining the appropriate channels for many enterprises, wanted some insight on what should be considered in changing/ adding another channel, as her current channel is underperforming.  Well when the reader asks, [...]

In my series about different sales distribution models, I talked about the direct model (ones own sales force), indirect (reseller/distributors) and direct marketing (emails, bloging, etc) along with their pros and cons (see our blog for more detail, www.firealarmmarketing.com/blog).   Noting that generalization is always dangerous, I will ignore it and state that if one [...]

A discussion on how social network fits into the Promotion element of the classic Marketing Mix.

A recommendation on how to handles the sales leads generated through marketing campaigns.

Comments and suggestions on how to deliver relevant messages/compelling copy for fulfillmet pieces and web text.

A strategy to generate leads in a cost effective manner