The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy.

A posting that highlights the 6 most common mistakes we see Marketing managers making today, along with suggestions on how to correct them.

A discussion on the trend in some companies to position the Marketing role as strictly supporting sales; why this is bad and the necessity of the Product Manager role.

The digital age is placing new demands on Marketing. Here is a proposed Marketing organization for 2011 that will meet these demands.

2011 Marketing Strategies for the CMO in the face of forecasts of an all digital/Web 2.0 environment.

6 Marketing myths or beliefs that may be influencing Management decision making, and why they are wrong.

A nagging reminder for Marketing people and CMOs about what they can and should be doing re: planning for 2011.

Are your Marketing expenses 2.5 times higher than Engineering/Development expenses? Ralph Grabowski has data that says they should be. Some suggestions to follow.