The Fiscal Cliff issue highlights four common traits that a President and CMO must have in order to see their agenda achieved. They are shown here.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy.

A posting that highlights the 6 most common mistakes we see Marketing managers making today, along with suggestions on how to correct them.

A discussion on the trend in some companies to position the Marketing role as strictly supporting sales; why this is bad and the necessity of the Product Manager role.

The digital age is placing new demands on Marketing. Here is a proposed Marketing organization for 2011 that will meet these demands.

2011 Marketing Strategies for the CMO in the face of forecasts of an all digital/Web 2.0 environment.

6 Marketing myths or beliefs that may be influencing Management decision making, and why they are wrong.

A nagging reminder for Marketing people and CMOs about what they can and should be doing re: planning for 2011.