How Much Marketing Is Enough?

Are your Marketing expenses 2.5 times higher than Engineering/Development expenses? Ralph Grabowski has data that says they should be. Some suggestions to follow.

Marketing And The “Always On” Culture

Recommendations on how to conduct meetings where the attendees are physically there but using laptops and blackberries to be “always on.”

Information, Technology and Speed

A post on the intersection of the over abundance of information, new technologies and the speed with which changes and decisions occur.

K.I.S.S. – Some Examples

Examples of Keep It Simple Stupid, a key Marketing practice that leads to success.

Blogs From The Front – Money/Credit

Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing.

Right and Wrong, Wall St. Bonuses and Reputation

Using the bonuses being paid-out on Wall St. as an example, a posting that discusses how twitter and Facebook comments impact a firm’s reputation.

2010 – Fun or Fear

5 forecasts for 2010, covering the economy, social networking and marketing.

Iran, Facebook, and The CMO

Further illustrations of the impact of social media on reputation, with some suggestions for the CMO on how to handle it.

Reputation and the CMO

A discussion on the use of social media to “discover” a company’s reputation; questioning how the CMO is handling this activity.

Guide for the CMO in Planning 2010

A guide for CMOs in planning for 2010.