Are your Marketing expenses 2.5 times higher than Engineering/Development expenses? Ralph Grabowski has data that says they should be. Some suggestions to follow.
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Are your Marketing expenses 2.5 times higher than Engineering/Development expenses? Ralph Grabowski has data that says they should be. Some suggestions to follow. Recommendations on how to conduct meetings where the attendees are physically there but using laptops and blackberries to be “always on.” A post on the intersection of the over abundance of information, new technologies and the speed with which changes and decisions occur. Examples of Keep It Simple Stupid, a key Marketing practice that leads to success. Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing. Using the bonuses being paid-out on Wall St. as an example, a posting that discusses how twitter and Facebook comments impact a firm’s reputation. 5 forecasts for 2010, covering the economy, social networking and marketing. Further illustrations of the impact of social media on reputation, with some suggestions for the CMO on how to handle it. A discussion on the use of social media to “discover” a company’s reputation; questioning how the CMO is handling this activity. A guide for CMOs in planning for 2010. |
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