Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

Consumer confidence is going down, driven by the wrangling in Congress, uncertain economic conditions abroad, and the stock market. When confidence comes back, so will the economy.

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

It is the end of June, and the year is half over.  The stock market appears to be heading down, unemployment is still high and there is talk of a double-dip recession.  In putting the 2011 plan together in the fall of 2010, the outlook was more optimistic and “aggressive” targets for sales, revenue and [...]

Customer satisfaction can be a very unique differentiator for any corporation and a major value proposition to any of the corporation’s customers.   When a product or service is on a par with the competition you can use best in class customer satisfaction to stand out in a crowded market. When customers look for value, it [...]

Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy.