Dick Lush and I are discussing Sales Channels at the Rhode Island Business Exchange on May 3rd. We welcome your participation.

Working with today’s social media, combined with the continuing release of new apps. can exhaust Marketing. Here are 6 steps to help deal with this problem.

Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

5 examples illustrate that today’s buyer is getting more for his dollar, which has implications in constructing the right offering in deflationary times.

      So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media. Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range [...]

An observation that today’s CMO is more like an orchestra conductor than a Platoon leader, and needs to ensure that everyone is singing the same song.

                To borrow a theme from one of Clint Eastwood’s movies, here are three real examples of good, bad and ugly customer satisfaction cases. Let’s start in reverse order with the ugly.   A friend of mine had a home mortgage with Washington Mutual and his payments were automatically withdrawn from his checking account each month. [...]

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.