A Quick Start Guide for Google Analytics

For those who are creating a web site and want to gather data on how your                  Trivia Corner : Where did the expression”Things are tied up in red tape” come from? Last week’s answer: Jazz musicians during the 20s & 30s called getting a gig in a town or city an apple. If you got a gig in [...]

The latest and essential marketing metrics

Trivia Corner  For you New York fans: Where did the term “The Big Apple” come from?Answer- Next time      Last week I was in my local bookstore and I saw a book whose title stated “50 mandatory marketing metrics.”  My reaction was WOW, 50!  So I went home and after only five minutes of surfing [...]