The most common response I hear when I ask a sales person how he or she did for the quarter or the year; is something about their quota. i.e., “I made quota” or “I’m at 70% of quota, but with two big deals hanging fire.”  While quota should always be part of a performance evaluation, [...]

One of the key marketing functions (for B2C or B2B) is to know your customer!
One tool to help you in the process is market segmentation (A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service, from Wikipedia).
The following is a guide [...]

Using the bonuses being paid-out on Wall St. as an example, a posting that discusses how twitter and Facebook comments impact a firm’s reputation.

For those who are creating a web site and want to gather data on how your                

 Trivia Corner : Where did the expression”Things are
tied up in red tape” come from?
Last week’s answer: Jazz musicians during
the 20s & 30s called getting a gig in a
town or city an apple. If you got a gig
in NYC it was a Big Apple

site is [...]

Trivia Corner  For you New York fans: Where did the term “The Big Apple” come from?Answer- Next time

    
Last week I was in my local bookstore and I saw a book whose title stated “50 mandatory marketing metrics.”  My reaction was WOW, 50!  So I went home and after only five minutes of surfing the web [...]