The expression “You get what you pay for” actually has a deep and comprehensive meaning in the B2B marketing world. The following is a B2B marketer’s guide on what needs to be considered when pricing a product or service.  1-     Understand the goals and go to market (GTM) strategy for the enterprise and /or the [...]

Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing.

Some recommendations for Product Managers who are launching new products in the hype environment created by Google and Apple.