One of your competitors has just announced a significant price reduction on one of their products that competes directly with you.   What should you do? Before you answer the question, have you done and do you understand the following issues in determining your selling price? 1-      Are your current product price objectives in line with [...]

6 suggestions to the CMO on pricing in deflationary times.

The expression “You get what you pay for” actually has a deep and comprehensive meaning in the B2B marketing world. The following is a B2B marketer’s guide on what needs to be considered when pricing a product or service.  1-     Understand the goals and go to market (GTM) strategy for the enterprise and /or the [...]