Marketing and Recovery Planning

A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.

Email, Trust and Epsilon

Suggestions for Marketers on how to use email in the aftermath of the Epsilon breach.

The Lack of Security – Epsilon’s Data Breach

An addendum to Monday’s post, using Epsilon as an example of the lack of security in social media; with links to articles offering protective solutions.

The Lack of Security – The Ugly Side of Social Media

A comment on the lack of security in the Internet/social media, pointing out the responsibility of the CMO to ensure that social medial applications are safe.

Social Media and Risk

A discussion highlighting the emerging risks of using social media, with suggested questions a CMO might ask in order to mitigate the impact of an “event.”

Is your Cloud (Computing) Secure?

In my previous postings, I have talked about what cloud computing is, some pros and cons and a sample of vendors who claim they offer cloud computing. This posting will talk about one specific issue, namely security for the cloud.  This issue, unlike some of the other topics not only has generated more discussions but [...]

The Basics about Cloud Computing

I was recently asked by a business owner if he should move into the “cloud”.  After a lengthy discussion, I realized even though this is a current topic and there are many articles about cloud computing, it still seems to be confusing for many.  So for those who are wondering if cloud computing is for [...]

Marketing and Privacy

A posting illustrating the risks of date leakage of information that is obtained and controlled by the CMO.