Working with today’s social media, combined with the continuing release of new apps. can exhaust Marketing. Here are 6 steps to help deal with this problem.

      So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media. Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range [...]

An observation that today’s CMO is more like an orchestra conductor than a Platoon leader, and needs to ensure that everyone is singing the same song.

                To borrow a theme from one of Clint Eastwood’s movies, here are three real examples of good, bad and ugly customer satisfaction cases. Let’s start in reverse order with the ugly.   A friend of mine had a home mortgage with Washington Mutual and his payments were automatically withdrawn from his checking account each month. [...]

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

It is the end of June, and the year is half over.  The stock market appears to be heading down, unemployment is still high and there is talk of a double-dip recession.  In putting the 2011 plan together in the fall of 2010, the outlook was more optimistic and “aggressive” targets for sales, revenue and [...]

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.

A discussion on the need for a tested “Marketing Recovery Plan”. Verizon’s 2011 DBIR suggests that smaller companies are especially susceptible to an attack.

Suggestions for Marketers on how to use email in the aftermath of the Epsilon breach.