An addendum to Monday’s post, using Epsilon as an example of the lack of security in social media; with links to articles offering protective solutions.

A comment on the lack of security in the Internet/social media, pointing out the responsibility of the CMO to ensure that social medial applications are safe.

A discussion highlighting the emerging risks of using social media, with suggested questions a CMO might ask in order to mitigate the impact of an “event.”

A comment on social media metrics, suggesting that they resemble the Emperor’s new clothes; that increasing qualified leads month-over-month is what is important.

Facebook’s revenue estimates for 2010 were in the range of $1B to $1.5B  One source of Facebook’s revenue is from Ads.  Given there are 600 million plus people on Facebook and that it’s and growing at a rapid rate, the potential for record breaking revenues in 2011 is very possible.  So if you would like [...]

A January rant by a curmudgeon on social media, product strategies and supporting the need for presentable sales people.

We all know the old expression; “you learn something new every day!”   Well, I think this one will be interesting to many readers.   According to a number of surveys that questioned marketers in the B2B environment on what marketing activities were very effective in providing leads, tradeshows, yes tradeshows, were very high on the list. [...]

A reaction to being “uninvited” to a seminar after registering on-line?

  The following post is about how a vendor made three (3) major mistakes in today’s Marketing world. Background, I recently ordered a cell phone from Verizon Wireless (actually the sales representative made a very compelling sales pitch for this particular phone (Pantech ) Upon delivery, I inserted the battery, charged the battery and called [...]

Seven recommendations on converting leads to sales in the 2011 B2B digital environment.