The Shallows – Should We Be Worried?

A review of Nicholas Carr’s book The Shallows and some questions as to how this applies to us individually and to Marketers.

A Sales Person’s Guide To LinkedIn

Recommendations for sales people on how to use LinkedIn to generate sales.

Marketing And The “Always On” Culture

Recommendations on how to conduct meetings where the attendees are physically there but using laptops and blackberries to be “always on.”

Our Web Site At A Year – And Our Advice To Our Clients

A post quantifying the first year of our web site, along with a summary of the advice we provide clients regarding their web sites.

Digital Marketing – What Do I Do First?

5 implementable steps that answer the question, Digital Marketing – What Should I Do First?

Gen Y’ers Favorite – Socially Connected 24/7

Kristin Dziadul, a digital native, discusses her most important social media tool and its implications to businesses trying to reach her generation.

The Upside Down World of Lead Generation

A posting that illustrates the change in marketing activities used for lead generation/sales process from a few years ago to today.

Blogs From The Front – III – Social Media & Networks

A continuation of a survey of Marketers in Eastern MA during Jan. 2010. This posting focuses on the use of social media and networks by the B2B companies surveyed.

How Gen Y’ers Establish Trust

Kristin, a digital native, discusses how Gen Y’ers using social media, establish and use “trust” in making consumer purchases.

Blogs From The Front – Money/Credit

Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing.