Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy.

A posting that highlights the 6 most common mistakes we see Marketing managers making today, along with suggestions on how to correct them.

A reaction to being “uninvited” to a seminar after registering on-line?

A suggestion that if Marketing provides Sales with qualified leads, the discussion of Marketing and Sales alignment goes away.

A discussion on the trend in some companies to position the Marketing role as strictly supporting sales; why this is bad and the necessity of the Product Manager role.

2011 Marketing Strategies for the CMO in the face of forecasts of an all digital/Web 2.0 environment.

A case study of a B2B company, that raises some of the developing issues relating to social media/networking and their perceived impact on Sales.

A discussion on the need for B2B vendors with a finite customer base to use Web 2.0 tools in order to succeed.

A discussion on how today’s digital/social networking environment is not that different from the past, and that fundamental Marketing principles have remained constant.

Are you getting the best “bang” for your Marketing bucks? Today’s environment has created challenges for all marketing organizations.  First, the economy is probably having a negative impact on your business, which is being reflected in your marketing budget, personnel and flexibility. All of this with increasing requests to generate additional leads (sales). The other [...]