Sugar is creating obesity, which is increasing medical costs. The suggestion is to tax sugar, using the monies raised to offset the increasing costs.

Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.

For those who always read the last chapter in a book first, the answer is there is no there is no difference between for profit companies and non-profits. For the rest of you please read on. In one of my postings titled Why Marketing Products and Services Are The Same, I discussed why, from a [...]

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.