5 tactical suggestions for the CMO that incorporate the current economic forecasts.

6 suggestions to the CMO on pricing in deflationary times.

Are your Marketing expenses 2.5 times higher than Engineering/Development expenses? Ralph Grabowski has data that says they should be. Some suggestions to follow.

Planning for 2011 must start now with Marketing taking the lead. Here are some recommendations for the CMO as she/he begins this process.

A post referencing 4 reports of social media success, combined with guidance for B2B companies.

5 implementable steps that answer the question, Digital Marketing – What Should I Do First?

A post, using Goldman Sachs’ recent problems, that illustrates the danger of advertising slogans and how CMOs must be cognizant of the potential risks.

At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.”
Well, nothing could [...]

Using the decision making process of mothers to illustrate the shift in power from seller to buyer. A shift that is also occurring in the B2B world.

Tactical recommendations for the CMO as we pass the first 2010 milestone.