Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

5 examples illustrate that today’s buyer is getting more for his dollar, which has implications in constructing the right offering in deflationary times.

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

Sugar is creating obesity, which is increasing medical costs. The suggestion is to tax sugar, using the monies raised to offset the increasing costs.

Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.

The Occupy Wall Street (and other cities) has implications for Marketers. Here are some suggestions to help meet this undercurrent.

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked.

One popular strategy for companies is a growth strategy that focuses on sales (revenues), or market share (SOM), or assets, or profits.   Regardless of which growth strategy/target one picks, often overlooked is; are the management and its structure ready and prepared for growth. Typically companies go from a very simple organizational structure to some form [...]

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?  I stated that customer satisfaction is the responsibility of EVERYONE! Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any [...]

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions.