In a posting last year, I discussed the basics of cloud computing and its pros and cons . This posting looks at the progress cloud computing has made since then. First a quick review:  Last year, I defined Cloud computing as sharing of computer, network and related applications such that they are virtual to the [...]

The Fiscal Cliff issue highlights four common traits that a President and CMO must have in order to see their agenda achieved. They are shown here.

Suggestions for CMOs and Marketing Managers relating to the upcoming fiscal cliff

%  Do you know what your customer retention rate is?  If not, stop what you are doing and quickly figure it out before it might be too late. If you do know, are you sure it is correct or it might be a misleading percentage.  Let me explain about both situations.  First, a reference point.  [...]

Recently, I have read a number of articles about why businesses’ growth has either stopped, or worst, declined.   Some reasons given for little or no growth are:  the economy, lack of good marketing, wrong product, can’t find the right talent (really!) and my favorite, no one is buying.    I contend there is really only one [...]

Before I get into different methods to improve your business analysis, let me be very clear about one thing. I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, [...]

5 examples illustrate that today’s buyer is getting more for his dollar, which has implications in constructing the right offering in deflationary times.

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people.

Sugar is creating obesity, which is increasing medical costs. The suggestion is to tax sugar, using the monies raised to offset the increasing costs.

Trust in a brand is a key part of the buying process when people have scarce resources. Marketing’s role today is to ensure that the brand can be trusted.