For those who always read the last chapter in a book first, the answer is there is no there is no difference between for profit companies and non-profits. For the rest of you please read on. In one of my postings titled Why Marketing Products and Services Are The Same, I discussed why, from a [...]

Suggestions for B2B Marketers that the personal interaction with buyers is more important than social media and the current hype around inbound marketing.

A discussion on the application of a financial metric, ROI to Marketing activities. ROI can be applied to tools and software, not to creativity and leadership.

  Value propositions are very important to business because if they are done correctly they uniquely define something that a company offers to their customer that addresses their need(s).  Unfortunately many marketing people and some senior management people are so close to their products or services that they actually feel their value propositions are compelling [...]

In my previous posting I talked about Cloud Computing and some of its benefits.  I also stated that cloud computing is NOT for every company and that one should carefully evaluate any vendor who offers cloud computing. Here are three (3) critical questions; there are others, but if you do not good responses from these, [...]

A suggestion that achieving a #1 SEO ranking is probably not worth the time, effort and cost and that being on the first page is sufficient for business-to-business vendors.

A posting that highlights the 6 most common mistakes we see Marketing managers making today, along with suggestions on how to correct them.

  If you are considering selling your product or service via an indirect channel (when you sell your product or service to an intermediary or middleman, who then sells it to the end user) there are numerous considerations that you must examine. As I have said in other postings make sure you have an overall [...]

A comment on social media metrics, suggesting that they resemble the Emperor’s new clothes; that increasing qualified leads month-over-month is what is important.

As most of you know back in the 60’s four (some still use just three) Marketing P’s were suggested.  I would propose that we might consider modifying some of the four P’s and actually adding one more.   But first let’s review the original four P’s. Product:   the “thing” manufactured by a company and sold to [...]