At different times I have heard people say, “branding, what is the big deal?” or   “Branding can not be that important.”  Along these lines people say, “hey I know that product, so why so much of a fuss about their branding activity. Branding really does not make any difference to the intended audience.”
Well, nothing could [...]

The expression “You get what you pay for” actually has a deep and comprehensive meaning in the B2B marketing world. The following is a B2B marketer’s guide on what needs to be considered when pricing a product or service.
 1-     Understand the goals and go to market (GTM) strategy for the enterprise and /or the SBU [...]

Tactical recommendations for the CMO as we pass the first 2010 milestone.

We all have our rules to live by and Marketing is no exception. The following are my top five Marketing tips.
1-     Know what you are marketing:  call it branding, messaging, awareness, whatever, make sure people understand what you do or stand for in very clear, concise message. This is even more important in today’s environment [...]

On the first day of sales, marketing gave to me (the sales force) an outstanding brand!
On the second day of sales, marketing gave to me two value propositions and an outstanding brand!
On the third day of sales, marketing gave to me, three new market segments, two value propositions and an outstanding brand!
On the fourth day [...]

 
This is the seventh in a series regarding Sales Channels
 
One reader, who felt that the scorecard was a good guideline in defining the appropriate channels for many enterprises, wanted some insight on what should be considered in changing/ adding another channel, as her current channel is underperforming.  Well when the reader asks, we deliver, so [...]

A checklist for a CMO of implementable tactical programs that will help in meeting 2009 goals and objectives.

As I stated in my last blog, it seems if corporate America regularly changes their sales distribution methods with the latest trend orienting towards indirect versus direct distribution. I suggested there are a number of issues to consider before ones changes or shifts their distribution model.  So before one changes let’s look first at the [...]

Comments and suggestions on how to deliver relevant messages/compelling copy for fulfillmet pieces and web text.

 
If I hear one more time that the key to success is from innovation or that a company’s number one value is innovation, I am going to write a blog about innovation and the REAL truth.
 
Wait, you are saying there is innovation; I agree there is, but nowhere to the degree that we are led [...]