Our Bad? Or, I Don’t Know What I Am Doing?

Pasted below is an email I received earlier this week.  In it, I am “uninvited” to attend a seminar where I registered on-line.  Mac called me and then sent the email.  In our conversation he indicated that since I was an “agency,” I wasn’t invited, and that Silverpop had done a poor job of screening their email list.  Here is the email:

Dear Bob,

Sorry for inviting you then asking you not to show up. And thanks for
being so gracious about being uninvited.

We didn't realize you were with an agency, or we would not have extended
the invitation in the first place. Our bad.

Thanks much for your understanding.

Sincerely,
Mac

———————————-
M. H. (Mac) McIntosh
AcquireB2B – Driving leads & sales with marketing automation
Email: [email protected]
Phone: +1.401.234.4406
Website: www.acquireb2b.com

Executive Breakfast Briefings:
What B2B Marketing Automation is all about, and why you should care
1/26 Boston/Waltham, 1/27 New York City
Details & complimentary registration here

AcquireB2B  – A division of Mac McIntosh Inc.
601 Pendar Rd., North Kingstown, RI 02852-6620 USA

And here are the major problems with Mr. McIntosh’s attempt to conduct business.

  1. Fire Alarm Marketing is a consulting firm, not an agency.  If he took the time to find out about us, he might recognize that I could be a valuable agent in referring what he does/sells.  His loss.
  2. If he is so concerned about “agencies” attending his seminars, what exactly is it that he is doing or selling?  If it is so tenuous that attendance at a seminar puts his intellectual property at risk, just how worthwhile is it?
  3. Since he also rejected my partner Dick Lush for the same reason, but by leaving a voice message, does he really care about people/companies?  At a minimum I would think a direct conversation is required when “uninviting” someone.

Lessons Learned:

  1. If you are going to buy a mailing list, test it before sending out repetitive broadcast messages.  I received 3 emails before I signed up.  Had Mac done so, he would have recognized that “agencies” were on the list.  What does this say about Mac’s knowledge of B2B business and automation?
  2. If what you are promoting can’t stand up to scrutiny or comparison, go back to the drawing board and develop something that is significantly different.  The Internet is about transparency.  Trying to position yourself by excluding people goes against the grain.
  3. If a mistake is made, don’t attempt to undue it in an awkward manner, go with it and learn from your error.

Have you or your company had an experience like this?  How was it handled?  How should it have been handled?

 

RHM   1/20/2011

3 comments to Our Bad? Or, I Don’t Know What I Am Doing?

  • Jim Matorin

    Bob:

    I am still shaking my head on this one.

    Jimmy

  • Mark Sandman

    Hi Bob,

    What makes the un-invitation you received so comical is that the sender is promoting himself as an expert on lead generation and marketing automation.

    Below is another example of how to use marketing automation to maximize the number of people you offend. I had downloaded a white paper from a marketing automation company that required completing a short registration form. For the “Company” Field I entered “self employed” It’s bad enough that the response demonstrated poor implementation of marketing automation, it’s equally obvious that the sender flat-out lied about researching my “company”. I’ve pasted the email below….

    Mark,

    Your recent activity appears to demonstrate a candid interest in Marketo. I would personally like to extend myself as a helpful resource to answer any questions you may have at this time. After researching Self Employed, I see several vital processes in which Marketo can help qualify more leads for your sales team to help augment your revenue pipeline.

    When would be a good time to discuss these options further with you?

    Please don’t hesitate to contact me directly at +1.650.376.2304 as I would love to elaborate more on the many ways Marketo can help make your business more efficient and successful.

    Warm Regards,

    James McQuilling | Sales Development Representative| Marketo | o: +1.650.376.2304

  • Robert Mannal

    Mark,

    Thanks. It is remarkable how many people have commented here, and elsewhere, by sharing similar stories of obvious neglect and ignorance.

    Perhaps to the millennials this is acceptable and the way they think the world works. I hope not.

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