Typical Business Plan Outline Part 2

~~Before we look at a typical business plan, a few comments first.
1-Regardless of the size or complexity of the enterprise, one should include all sections even if they are not formed or required.
2- Each section should have a “mini” business plan that should define their mission, goals and objectives that support the company’s missing, goals and objectives.
3- The descriptions below are NOT all inclusive.
4- Business plans will vary in items like content, objectives and schedules depending on which phase the company is in (initial / startup versus a steady state business).

  Business Plan Outline
Executive Summary – A high level summary of the business plan that covers all major topics
Vision – What will your company be like in the future?
Mission – The purpose of your company
Goals –   Goals are absolute and measureable   Example – Increase sells by 20% from last year
Objectives – What tasks does the company want to accomplish. Example – attend 4 tradeshow this year
Assumptions – What assumptions are being made for this particular business plan? Example – some of the investment will come from the sale of company stock.
Markets –    Overall markets and targeted markets with size, share of markets by competition
Products and or Services – A description of the products and or services which would include differentiation and distinctive competencies.
Investments – The monies and resources required to execute this business plan(s). Note, not just the initial phase, but long term financing.
Forecast – 1- 3-5 years forecast with market sizes, estimated share, units, and revenues
Marketing – Mini plan that both supports the company’s business plan and how marketing will promote and help sell the products and /or services.  This plan should cover all the marketing tools (trade shows, social media, etc.) and their mix.
Sales/Field Sales – Mini plan that both support the company’s business plan and items like, how sales will sell, assists customers and channel strategy for the products and /or services.
R&D – Should document what resources, technologies, and etc are needed for this research.
Development – What resources, technologies, and etc are needed for developing this product(s) and or service(s).
Engineering  – Should document what resources, technologies, and etc are needed for this plan along with other critical items such as schedules, budget and any exception to the original MRD/PDR.
Product/Program Management – Requirement documents such as MRD, PRD, schedules, requirements from other departments
Customer Service – What is the strategy to support this product /service, skill sets needed, will it be field resources or remote support?
Customer Satisfaction – Measurements, metrics, what is the company’s policy regarding product/service issues (example, returns, full warranty, upgrades).
Manufacturing– Resources, skill sets, technologies needed, capacity, how will the product be manufactured (example, JIT, custom build, etc.).
Quality Assurance – Where in the process/program will Q/A be inserted, what are the measurements/metrics and what will be the rejection criteria.
Measurements/Metric – What will be the measurements, desired results (targets) for the business plan and for the company and each division/department?
Competition – Who are the competition, what is their strategy, their market share, their product and /or services that you will complete against?
Dependencies/Issues – What resources, functions, activities, knowledge, technology, etc are needed to be successful?   Also are there any issues relative to federal, state, and local government, environmental or international rules?
Next Steps – Key activities that must be performed in executing the business plan.

In summary, the main key point is that regardless of the size, phase or complexity of your company you must have a business plan in order to be successful.

RHL 8/13/14

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