5 Marketing Communication Tools – Updated

A 2014 update of our most popular blog, first published in June 2010, covering 5 Marketing Communication tools. […]

Who Is the Greatest Rock & Roll Band of All times?

~~At various marketing events or at  technical forums on subjects like OSPF, SEO, cloud Computing, or at our local town meetings or fund raisers or at various watering hole,; I get asked who is the greatest Rock & Roll Band of all times.  So, I thought I would settle this question once and for all. […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

Facebook to set new revenue records in 2011

Facebook’s revenue estimates for 2010 were in the range of $1B to $1.5B One source of Facebook’s revenue is from Ads. Given there are 600 million plus people on Facebook and that it’s and growing at a rapid rate, the potential for record breaking revenues in 2011 is very possible. So if you would like […]

What Are You Doing About Lead Generation?

A comment on how many B2B companies seem to be sticking with traditional lead generation programs, while watching the number and quality of their leads decline. […]

5 Marketing Communication Tools

A marketing person has many tools at his disposal for generating awareness and supporting the selling effort. While there are numerous marketing communication tools, there are also numerous mixes for these tools. The following is a list of some of the more common tools along with examples of their use and some considerations. One important […]